Screwed by Canon Rebate

john cuthbertson wrote:

Your reasoning is flawed - period. A sale price at the register means that
the retailer takes the loss. A rebate allows a customer to save money while
the retailer still gets the full price at the register.

Except that a lot of "sales" are actually reflections of the
manufacturer selling it to the retailer at a low price for a limited
time, so the retailer gets the same profit per unit. See, for
instance, incentives in automobile sales; the dealer incentives are
very frequently not publicized to the buyers, so you have to look in
places like Consumer Reports price service to find out.