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'CELL Microprocessor to Sweep over Game Market in 2006'
http://neasia.nikkeibp.com/wcs/leaf/...t/intvw/309856
__________________________________________________ _____________________________ 'CELL Microprocessor to Sweep over Game Market in 2006,' Sony COO Kutaragi Says May 27, 2004 (TOKYO) -- Ken Kutaragi, vice president and COO of Sony Corp, said that the electronics company will make a sensation with its "CELL" microprocessor from fiscal 2006. Ken Kutaragi, vice president and COO of Sony Corp Sony Computer Entertainment (SCE) Inc has been co-developing the microprocessor with IBM Corp and Toshiba Corp. Kutaragi spoke about the microprocessor at a press conference explaining Sony's business policy held on May 19. 'CELL' to Be Next-Generation Game Console Kutaragi discussed the CELL microprocessor's prospects as follows: Current general-purpose microprocessors have not been able to fully support high-resolution image data. On the other hand, using a proprietary LSI for image data would have a specific logic so that it has no flexibility in supporting new formats or new services distributed through a network. But the CELL microprocessor will handle high-resolution image data and at the same time meet requirements of a device that can be used for new services and formats. Sony has already made an announcement with IBM to co-develop a new workstation for creating entertainment content such as movies and games. Specifically, Sony intends CELL to be embedded in next-generation game terminals, TVs and home servers, said Kutaragi. The company hopes to cause a sensation with CELL after fiscal 2006, when the company finishes its structural reform program called the "TR60." Improving Profits of DVD Recorders by Sharing Software, Platform Sony was able to significantly expand its market share in DVD recorders from the end of 2003 to 2004, according to Kutaragi. The company thinks it is necessary to improve profits and further expand its market share. Among several DVD recorder line-ups it offers -- PSX, CoCoon and "Sugoroku" RDR series DVD recorders -- it is planning to standardize and share the platforms, the basic components of built-in software and semiconductors. So far, Sony has been using such a software platform for each product line. In order to boost profits, it will promote standardization as far as possible while retaining the competitiveness in each product line, Kutaragi said. Related stories: - Sony Decides to Invest 120 Billion Yen in 650nm Process for SoCs - IBM Reveals New Microprocessor Strategy Adding Sony as Licensee for Digital Appliances - Sony Demonstrates H.264-based Real-time Video Reproduction (Tomohisa Takei, Staff Editor, Nikkei Electronics) __________________________________________________ _____________________________ |
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