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[UK] Evesham Technology slapped on wrist by ASA for spamming
http://www.asa.org.uk/adjudications/...tions_id=54 3
Advertising Standards Authority Adjudications Adjudications : By Advertiser Name (17th December 2003) Evesham Technology t/a lowestonweb.com Vale Park Evesham Worcestershire WR11 6TD Date: 17th December 2003 Media: E-mail Sector: Computers and telecommunications Public Complaint From: Nationwide (x22) -------------------------------------------------------------------------------- Complaint: Objections to five e-mails for a computer company. a. One e-mail was headed "Lowest on Web - The no.1 on the web for best PC price PC components and peripherals" and featured various products. The text at the bottom of the e-mail stated "If you no longer wish to receive promotional email from Lowest On Web please reply to this email with remove, followed by your email address in the subject (i.e. remove [complainant's email address] ...". b. A second e-mail was headed "September offers from Evesham Technology" and featured several offers and an opportunity to enter a prize draw. Text at the bottom of the e-mail stated "If you have received this email in error then please accept our sincerest apologies, this error may have occurred through another person entering your email address or a database provider not washing their data correctly. If you no longer wish to receive promotional email from Evesham Technology, please click here ...". c. A third e-mail was headed "EVOLUTION BLUE LIGHTNING 2.8" and featured several products. Text at the bottom of the e-mail stated "If you have received this email in error then please accept our sincerest apologies, this error may have occurred through another person entering your email address or a database provider not washing their data correctly. If you no longer wish to receive promotional email from Evesham Technology, please reply to this email with remove, followed by your email address in the subject (i.e. remove [complainant's email address] ...". d. A fourth e-mail was headed "OFFER OF THE MONTH!" and featured several products. Text at the bottom of the e-mail stated "If you have received this email in error then please accept our sincerest apologies, this error may have occurred through another person entering your email address or a database provider not washing their data correctly. If you no longer wish to receive promotional email from Evesham Technology, go to [promoters' website] ...". e. A fifth e-mail was headed "Introducing Microsoft Windows XP Center [sic] Edition" and featured several offers. Text at the bottom of the e-mail stated "If you have received this email in error then please accept our sincerest apologies, this error may have occurred through another person entering your email address or a database provider not washing their data correctly. If you no longer wish to receive promotional email from Evesham Technology, go to [promoters' website] ....". The complainants objected that they had not consented to receive the e-mails. Codes Section: 22.1, 43.1, 43.2, 43.3, 43.4, 43.7, 43.9 (Ed 11) Adjudication: Complaints upheld The promoters said they had bought the data, over the Internet, from a company that had told them they could supply databases of opt-in e-mail addresses. They said they had later found that the data was not suitable for e-mail marketing. The promoters said they had not used that data provider again and were reviewing their purchasing of databases. The Authority concluded that the promoters had not checked the bona fides of the database supplier and thus the integrity of the data. It told them to take greater care to ensure the integrity of the data in future. |
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