On Thu, 05 Apr 2007 00:25:57 -0400, Yousuf Khan
wrote:

Tony Hill wrote:
Interesting, I read that interview before, but I missed that. So I
wonder how Creative Labs is feeling now?

I *highly* doubt that this will have any effect at all on Creative
Labs' sales, or at the very least the effect it might have will be
totally negligible compared to the having virtually every single
motherboard with HD-Audio built in (as we have now).

I think it's a bit more problematic for Creative than that. Until now,

My opinion is similar to Tony's because sound cards has not been
Creative's main revenue source for quite a while. The percentage sound
card made up for sales were 13%, 13%, 10%, 10% for the past 4
quarters. I wouldn't be surprised to see 8% for the next.

So whatever impact integrated audio on gfx cards would have isn't
going to be noticeable against the steady decline of sound card sales.


--
A Lost Angel, fallen from heaven
Lost in dreams, Lost in aspirations,
Lost to the world, Lost to myself