On Thu, 27 May 2004 04:57:21 GMT, "Yousuf Khan"
wrote:

They've already had experience hyping a chipset, otherwise known as
Centrino. They'll have to come up with a slick moniker for Grantsdale too. I
wonder if they're going to do like in the Centrino campaign, start
emphasizing the whole processor/chipset combo?

There's been a tendency to capitalize on existing successful branding
campaigns - look at the life of the Pentium name, which was originally
just a replacement for '586. That would argue for the possibility of
names such as Centrino-D (for desktop), Centrino II, and such. One
thing the marketeers are aware of is the risk of confusing your
non-technical customers with too many name brands. You want them to
go "Oh, sure. Centrino. That's good, right? And Centrino II must be
better!"


Neil Maxwell - I don't speak for my employer