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Old May 27th 04, 05:57 AM
Yousuf Khan
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Robert Myers wrote:
What do you do when you're having competitive problems with your main
product and there is no guaranteed relief in sight?

You change the subject. At least, that's what I infer Intel to be
doing with Grantsdale:

http://www.chron.com/cs/CDA/ssistory...h/news/2591485


They've already had experience hyping a chipset, otherwise known as
Centrino. They'll have to come up with a slick moniker for Grantsdale too. I
wonder if they're going to do like in the Centrino campaign, start
emphasizing the whole processor/chipset combo? They certainly can't hype the
Pentium 4 Prescott as it now stands -- it's a big embarrassment for them.
Perhaps with a re-emphasis on a chipset combo, rather than a processor, they
can easily take people's focus off of the actual processor and slip the old
processor away (Prescott), and replace it with a new processor (Dothan)
without people noticing? Prestidigitation.

Yousuf Khan