John Doe wrote:

According to this guy it was $35 in 2014.

https://www.youtube.com/watch?v=yKMAhbQfYsg

Pricing varies wildly. I found one place where it was $16 new and
another place where they wanted $60 new. Comparison shopping is still a
cost saving activity.

Irwin's own site doesn't actually sell their wares. When you click on
their shop link, you get a Google Shopping search (used to be Froogle):

https://www.google.com/search?hl=en&...300&gws_rd=ssl

Their pliers has the "Vise Grip" logo which is trademarked. They have
their own Vise Grip page (http://www.irwin.com/tools/brands/vise-grip).
From http://www.irwin.com/about-us, looks like anything labelled Vise
Grip means it is an Irwin tool. Interesting. Didn't know that.