PDA

View Full Version : [email protected]#K. AMD conceeds highend graphics market to Nvidia in 2008 - noATI R700 series until 2009


R600
December 16th 07, 05:35 PM
AMD Delays Introduction of Next-Generation ATI R700 Graphics Chips.

Advanced Micro Devices revealed during its Analyst Day that it has no
plans to release a new family of graphics processing units (GPUs) in
2008, as planned. The decision seems to support the general plan to
cut capital expenditures in order to return to profitability, but pose
a lot of threat to performance of the firm's graphics product group,
the former ATI Technologies.

Rick Bergman, who is senior vice president and general manager of AMD
graphics products group (GPG), did not talk about long-term future of
the former ATI business, the Radeon GPUs; but concentrated on talking
about current achievements of AMD/ATI, ATI CrossFire X technology as
well as products of not-too-distant future, namely ATI R680, ATI RV620
and ATI RV635.

Nevertheless, Mario Rivas, who is executive vice president of
computing solutions group revealed in his presentation that the code-
named ATI R700-family of products will only be available in 2009.

Apparently, AMD's next-generation Leo platform, the successor of
current Spider platform, will only feature code-named ATI R6xx (ATI
Radeon HD 2000-series and ATI Radeon HD 3000-series graphics cards)
graphics adapters. The AMD Leo platform is due in 2008, whereas its
successor - the so-called AMD Leo Refresh platform - that is scheduled
to arrive in 2009 will sport code-named ATI R7xx graphics cards. In
addition, ATI R700-series graphics will be featured with Kodiak and
Cartwheel platforms, which are also scheduled to debut in 2009.

Earlier this year AMD's Rick Bergman said that Leo platform will have
a new core-logic (AMD RD800-series) as well as "a new high-end GPU
family as well". But AMD decided not to release its AMD RD800-series
chipsets in 2008 as well as the new GPU family. As a consequence, the
new platform for enthusiasts will have to rely on AMD 780-/790-series
chipsets as well as ATI Radeon HD 3800 X2 graphics boards, the
currently available technology. Basically, the key feature of Leo
platforms seems to be AMD Phenom processor made using 45nm process
technology with build-in DDR3 memory controller.

Even though with DirectX 10.1-supporting graphics processing units
(GPUs) available ATI/AMD does not need to update feature-set of its
graphics chips until the new Microsoft Windows operating system with
new DirectX 11 comes out, AMD tremendously needs to increase
performance of its GPUs dramatically in order to stay competitive in
general and in the high-end high-margin segment in particular. Without
ATI R700, AMD will have to offer its graphics products only in the
price-sensitive markets, as it happens presently due to the fact that
Nvidia Corp. captured the whole market of graphics cards that cost 400
and upwards. If Nvidia releases a new family of GPUs in 2008, AMD will
have to withdraw even from the markets where it does compete now.

The reasons behind the delay of ATI R700 are unclear, but are believed
to be related to AMD's intention to cut down the research and
development (R&D) expenses. The consequences of the decision may be
dramatic, if not fatal, to AMD's graphics product group, as state-of-
the-art graphics technologies not only enable graphics cards that
retail for the price as high as $849, but also open the door to video
game consoles, which sell in hundreds of millions quantities.
-

If this is true I can't see ATI keeping competitive in 2008,
performance wise anyway.

http://www.atomicmpc.com.au/forums.asp?s=2&c=7&t=11838
http://www.xbitlabs.com/news/video/display/20071214153406_AMD_Delays_Introduction_of_Next_Gen eration_ATI_R700_Graphics_Chips.html

Phil Weldon
December 17th 07, 08:35 PM
'Just-in' wrote:
| R7xx generation is on schedule for 2008 and it won't be shifted to 2009
| as many journalist believes. Many journos made the assumption based on
| Mario Rivas presentation at Investor days.
|
| Mario was talking about Leo platform and showed the slide with Leo
| platform that has R7xx based scheduled for 2009.
_______

Unattributed, unsupported, and just don't care?

Phil Weldon

"Just-In" > wrote in message
...
| On Sun, 16 Dec 2007 08:35:08 -0800 (PST), R600 >
| wrote:
|
| >AMD Delays Introduction of Next-Generation ATI R700 Graphics Chips.
|
| R7xx generation is on schedule for 2008 and it won't be shifted to 2009
| as many journalist believes. Many journos made the assumption based on
| Mario Rivas presentation at Investor days.
|
| Mario was talking about Leo platform and showed the slide with Leo
| platform that has R7xx based scheduled for 2009.
|

R600
December 17th 07, 10:27 PM
On Dec 17, 9:46 am, Just-In > wrote:
> On Sun, 16 Dec 2007 08:35:08 -0800 (PST), R600 >
> wrote:
>
> >AMD Delays Introduction of Next-Generation ATI R700 Graphics Chips.
>
> R7xx generation is on schedule for 2008 and it won't be shifted to 2009
> as many journalist believes. Many journos made the assumption based on
> Mario Rivas presentation at Investor days.
>
> Mario was talking about Leo platform and showed the slide with Leo
> platform that has R7xx based scheduled for 2009.

do you have anything to back up that claim? I hope you're right
either way.

Mike Ray
December 18th 07, 04:08 PM
R600 wrote:
> AMD Delays Introduction of Next-Generation ATI R700 Graphics Chips.
>
> Advanced Micro Devices revealed during its Analyst Day that it has no
> plans to release a new family of graphics processing units (GPUs) in
> 2008, as planned. The decision seems to support the general plan to
> cut capital expenditures in order to return to profitability, but pose
> a lot of threat to performance of the firm's graphics product group,
> the former ATI Technologies.
>
> Rick Bergman, who is senior vice president and general manager of AMD
> graphics products group (GPG), did not talk about long-term future of
> the former ATI business, the Radeon GPUs; but concentrated on talking
> about current achievements of AMD/ATI, ATI CrossFire X technology as
> well as products of not-too-distant future, namely ATI R680, ATI RV620
> and ATI RV635.
>
> Nevertheless, Mario Rivas, who is executive vice president of
> computing solutions group revealed in his presentation that the code-
> named ATI R700-family of products will only be available in 2009.
>
> Apparently, AMD's next-generation Leo platform, the successor of
> current Spider platform, will only feature code-named ATI R6xx (ATI
> Radeon HD 2000-series and ATI Radeon HD 3000-series graphics cards)
> graphics adapters. The AMD Leo platform is due in 2008, whereas its
> successor - the so-called AMD Leo Refresh platform - that is scheduled
> to arrive in 2009 will sport code-named ATI R7xx graphics cards. In
> addition, ATI R700-series graphics will be featured with Kodiak and
> Cartwheel platforms, which are also scheduled to debut in 2009.
>
> Earlier this year AMD's Rick Bergman said that Leo platform will have
> a new core-logic (AMD RD800-series) as well as "a new high-end GPU
> family as well". But AMD decided not to release its AMD RD800-series
> chipsets in 2008 as well as the new GPU family. As a consequence, the
> new platform for enthusiasts will have to rely on AMD 780-/790-series
> chipsets as well as ATI Radeon HD 3800 X2 graphics boards, the
> currently available technology. Basically, the key feature of Leo
> platforms seems to be AMD Phenom processor made using 45nm process
> technology with build-in DDR3 memory controller.
>
> Even though with DirectX 10.1-supporting graphics processing units
> (GPUs) available ATI/AMD does not need to update feature-set of its
> graphics chips until the new Microsoft Windows operating system with
> new DirectX 11 comes out, AMD tremendously needs to increase
> performance of its GPUs dramatically in order to stay competitive in
> general and in the high-end high-margin segment in particular. Without
> ATI R700, AMD will have to offer its graphics products only in the
> price-sensitive markets, as it happens presently due to the fact that
> Nvidia Corp. captured the whole market of graphics cards that cost 400
> and upwards. If Nvidia releases a new family of GPUs in 2008, AMD will
> have to withdraw even from the markets where it does compete now.
>
> The reasons behind the delay of ATI R700 are unclear, but are believed
> to be related to AMD's intention to cut down the research and
> development (R&D) expenses. The consequences of the decision may be
> dramatic, if not fatal, to AMD's graphics product group, as state-of-
> the-art graphics technologies not only enable graphics cards that
> retail for the price as high as $849, but also open the door to video
> game consoles, which sell in hundreds of millions quantities.
> -
>
> If this is true I can't see ATI keeping competitive in 2008,
> performance wise anyway.
>
> http://www.atomicmpc.com.au/forums.asp?s=2&c=7&t=11838
> http://www.xbitlabs.com/news/video/display/20071214153406_AMD_Delays_Introduction_of_Next_Gen eration_ATI_R700_Graphics_Chips.html

It might be a good idea for ATI to spend some time on drivers! They
might get a real boost (from just better software) from 2xxx and 3xxx
cards already being sold. Seems the hardware is always ahead of drivers.

Bottom Line - If ATI was known for great stable drivers they would not
need the latest, greatest hardware.

First of One[_2_]
December 19th 07, 01:22 AM
Always the optimist, to think there's some untapped potential in the 2xxx
and 3xxx cards. :-)

The 2xxx and 3xxx cards are fundamentally slow because
1) they lack a hardware AA resolver and
2) their raw fillrate [~ 24 Gtexel/sec] is significantly less than the
competing 8800 designs [~ 37 Gtexel/sec for GTX].

In fact, the drivers are quite efficient. Look here:
http://www.anandtech.com/video/showdoc.aspx?i=3151&p=9
Year's worth of driver optimizations and the X1950XTX is now pulling
almost twice the framerate of the 7950GT in Bioshock, Crysis and UT3, and
this is in Vista.

--
"War is the continuation of politics by other means.
It can therefore be said that politics is war without
bloodshed while war is politics with bloodshed."

"Mike Ray" > wrote in message
...
> It might be a good idea for ATI to spend some time on drivers! They might
> get a real boost (from just better software) from 2xxx and 3xxx cards
> already being sold. Seems the hardware is always ahead of drivers.
>
> Bottom Line - If ATI was known for great stable drivers they would not
> need the latest, greatest hardware.